Our Story

Since 1980, Bella Rose has been more than just a boutique—it’s been a home, a place where fashion meets friendship, and where every customer becomes family. 

From the moment you step through our doors, you’re welcomed with warmth, laughter, and the kind of personal shopping experience that turns a simple visit into a cherished memory. As our beloved store-owner, Betty Spain, always says, “Kick your shoes off and stay a while!”

For over 45 years, Betty’s dream has been to bring “big-city fashion” to the heart of Lexington. At the corner of Maxwell and Upper, Bella Rose has dressed generations of women—for first dates, milestone celebrations, and everyday moments that deserve a little extra sparkle. Betty has always believed that style has no age, and at Bella Rose, we dress generations of women for every fabulous stage of life. 

Today, Betty has the joy of running Bella Rose alongside her daughter, Haley Williams, continuing the legacy of showcasing beautiful pieces and building lasting relationships. With the love of our dedicated team and the incredible community of Bella Babes who have supported us through the years, we are honored to be a part of your life’s special moments.

Whether you’re looking for a show-stopping gown or a cozy sweater you’ll reach for time and time again, we invite you to stop by #AtTheCorner. Come for the fashion, stay for the family—because at Bella Rose, you’ll always belong.

💋 XO, Betty & Haley