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Keeneland Fashion & Featured Designer, Amanda Uprichard

Fall means many things, the leaves begin to change and fall from the tress, the days get cooler and shorter, hemlines get longer and we start to cozy up with cashmere sweaters and pumpkin spice lattes. Fall in Kentucky is extra special with the return of racing season and the opening of Keeneland.

From its beginning back in 1936, Keeneland’s founders intended it to be a special place—one that symbolizes the best in Thoroughbred racing. Today, Keeneland continues to be guided by that original mission, taking a leadership role in the industry to improve safety, promote integrity and preserve racing’s storied history.


Each April and October, the nation’s best Thoroughbred owners, trainers and jockeys converge at Keeneland to compete for some of North America’s richest purse money. As the world’s leading Thoroughbred auction house, Keeneland has sold more champions and stakes winners than any other sales company. Keeneland is a National Historic Landmark, and its beautiful, park-like grounds are open to the public every day. Fans also are welcome to visit the Keeneland Library, one of the world’s largest repositories of information and photographs related to Thoroughbred racing.

This October 2016, the Keeneland Fall season will commence Oct 7th thru Oct 29th. As anyone who’s ever experienced Keeneland for themselves knows, it involves so much more than simply betting on the ponies. It’s a full-scale experience of racing, food, fun, and, of course … fashion.  So what will you wear to Keeneland this year? We’ll discuss some basic rules of racing fashion as well as give you a few ideas for how to dress comfortably for this event and still make a statement in this year’s best fashion.


dsc_0328wr-1First things first… is there a dress code?

If you’re going to stay near the Paddock –General Admission, Grandstand, or Equestrian Room– there’s no need to dress up very much.  Guys often opt for khakis and polo shirts, and women can wear slacks. These are the areas nearest the track itself, and people are truly there to watch (and bet on) the horses. With that said, don’t be surprised to see a lot of dresses and sport coats in the lower-levels.

If you’ll be dining in the upper-level, enclosed dining rooms– The Lexington, Kentucky, or Phoenix Rooms– then expect to dress for a business event.  The Lexington and Kentucky Rooms, dining rooms often reserved for business and social gatherings, have a “business formal” dress code; these areas require men to don a coat and tie, and skirts/dresses/dressy slacks for ladies.  The Phoenix Room, another reserved dining room, is “business casual”, requiring collared shirts and slacks for men and dresses/pantsuits for ladies.

Regardless of what section you will be visiting Keeneland is a great excuse to play dress up. You’ll want to keep your style versatile to accommodate the changing seasons and any variances of temperatures throughout the day. Try layering your favorite fall dress with a cashmere sweater, vest or cute jacket. For an edgier look we love seeing a great jumpsuit at the racetrack!image-57


One of our personal favorite designers, Amanda Uprichard, has a great selection of comfortable and chic separates that can be mixed and matched for your own distinct style as well as stunning dresses and tunics that stand out on their own. Her style is for the strong, sophisticated woman who demands contemporary style with a touch of the feminine, the very definition of today’s modern southern belle, making it a perfect fit for Keeneland.

If you are still hunting for the perfect look for Keeneland stop by to see our full collection of Amanda Uprichard pieces as well as our great selection of this season’s hottest trends and styles from today’s best designers. Our friendly and knowledgeable staff will help you find the perfect look that’s sure to turn some heads this season at Keeneland.



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